Audit
Find where AI will actually pay off in how your organisation works, and where it won’t.
Consultant & builder of agentic systems
I embed AI into how organisations work.
AI workflows, human values. For the people who do the work.
Audit first. Then build the system, embed it in the workflow, and stay accountable for it working.
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Every organisation is under pressure to “do AI.”
Most attempts fail the same way. Tools get added, workflows stay the same, and six months later nothing has changed.
The technology was never the hard part. Embedding it is.
What I do
Build & Embed
Agentic systems designed, built, and woven into the workflow, not bolted on beside it.
Partner
Stay accountable after the build. Measure, refine, and expand what works.
Also
Creative Systems
The same craft, applied to creative pipelines. Production, content, film.
makeitlux.comHow it works
The thesis
A technology only matters once it’s embedded in how people actually work.
The point of a faster system is a calmer person.
Calm by design
Breathe with it. Notice the field, it drifts closer and gathers as you breathe in, eases away and thins as you breathe out. Breathe with it. Notice the field, it brightens as you breathe in and softens as you breathe out. This is the pace my systems breathe at, four seconds in, six seconds out, the rhythm of a resting body. Calm and mindfulness techniques sit at the bedrock of every interface I ship, honest waits, one thing at a time, no engagement tricks. The tool asks for less of your attention, so the work gets more of it.
About
Twenty years at the edge.
Before the world had a name for spatial computing, Daniel Bury was already directing it. Virtual reality, immersive film, emerging technologies that had no rulebook yet. He directed a Google-supported virtual-reality film with Indigenous creators in the Amazon, shot David Attenborough’s Micro Monsters in VR (GV), and built immersive learning that won Platinum at the LearnX awards.
As Director of Immersive Learning he put spatial computing to work at industrial scale. Training experiences deployed across two thousand headsets, production teams of fifty-plus. The lesson from every one of those frontiers was the same. A technology only matters once it’s embedded in how people actually work.
Spatial computing taught him that. Agentic AI is where he applies it, as the technical person who walks into an organisation, finds where intelligence belongs, and builds it in.
Contact
Start with a conversation.
One call. Tell me about you.